About Me

Who looks outside, dreams; who looks inside, awakes

Carl G Jung

Luis Ortiz Castaneda

I’m a passionate SEO consultant based in beautiful Denver, Colorado. I help local businesses get more customers and generate more revenue. Outside the digital realm, you’ll often find me hiking the Rocky Mountains, playing Sunday league soccer, traveling to music festivals, or diving into the depths of a captivating book. My passions are my family, being a decent human being, and delivering value. Other passions include the sciences, mangos, history, anthropology and alchemy.

My Values

These core values define and guide my work

I’m not just another faceless SEO & digital marketing agency, over promising and under delivering. I’m your neighbor, your fellow business owner, and someone who genuinely cares about your success. My approach is personal, and I work closely with local businesses to ensure they achieve their business goals.

Creativity

No cookie-cutter marketing strategies that make your business look just like the competition. You’ll get a creative, custom plan with a fresh perspective.

Results First

I’m here to deliver results that matter. With a keen focus on driving results, I’ll help your business reach it’s most important goals, KPI’s and metrics.

Transparency

You’ll always be informed about every aspect of your digital marketing strategy. No hidden agendas, just clear and honest collaboration.

Education

It’s maddening to think about the constant changes and updates in the digital world. I’m here not just to handle your marketing but also to educate and empower you.

Data Driven

My data-driven approach ensures that every marketing decision is rooted in analytics and insights, for custom strategies that are backed by data.

Equality

Your business is treated as if it were my own. Every client gets a custom strategy and gets the same attention to detail to get you the best results.

My Journey

For six years, I worked in construction as a lead technician for a small waterproofing company. The pay was good, but the job was often risky and not very motivating.

It felt more like a chore, and I longed for something more fulfilling and flexible.

The job’s unpredictability depended on the weather, and I often had to take side gigs to make up for lost income on rainy or snowy days.

What made it worse was the extensive travel, with over 100 miles of roundtrip commuting. With an influx of people moving to Colorado, I would often spend around 3 hours in traffic commuting to and from work.

By 2020, I had had enough and knew I needed a change.

Digital Exploration

In the summer of 2020, while still working in construction, I delved into digital marketing.

I eagerly devoured every free online marketing course I could find, discovering my passion for digital technology.

The more I learned, the clearer my path became. I started by first getting Google Ads free certification and so naturally I decided to specialize in search engine marketing (SEM) with a focus on Google Ads.

Creating online ads and exploring new technologies was captivating, but it was in the world of SEO that I found my true calling.

The process of optimizing web content through reading, writing, and research resonated deeply with me. SEO wasn’t just about algorithms; it was a language I could fluently speak

Agency & Start Up Experience

In late 2021, I joined an SEO agency, handling 10 to 15 client accounts and diving into the complexities of SEO. This was my first real marketing job but I learned quickly.

Most of these clients were local service businesses, and I absorbed everything I could, from SEO, and content marketing to sales and account management.

It was an invaluable experience, and it ignited my entrepreneurial spirit as I witnessed the freedom and flexibility that a digital marketing agency could offer. This led me on the path to starting my own business.

Stepping Into a New Chapter

The summer of 2022 marked a new chapter when I joined a real estate SaaS start-up as a marketing coach.

I obtained Metas Digital Marketing Associate certification as I helped new agents use technology for lead generation and guided them in setting up Facebook pages and running advertising campaigns. I also served as an in-house SEO expert, though not to the extent I had hoped for.

A few months later in fall of 2022, I went back to school to pursue a 15 credit Undergraduate Certificate in Digital Marketing from Colorado State University Global.

During that time I also completed a 3 month internship through the Acadium platform helping a digital marketing company in California with lead generation through WordPress, SEO, Google Ads and content marketing.

In the summer of 2023 I graduated from CSU Globals’ marketing program with a fresh new perspective and refined skills.

My Passion

Nothing is more fulfilling than helping business owners reach and exceed their goals. Their success is my motivation, and I take unique joy in knowing that my strategies have a significant impact on their journey to success.

I’m also deeply passionate about the incredible potential of digital technology. It’s amazing how we can use technology to streamline tasks, boost productivity, and enhance our lives.

This passion drives me to stay at the forefront of digital marketing trends and technological advancements, ensuring I provide my clients with the latest and most effective solutions.

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