Google & Meta Ads Certified

Increase Your Online Visibility with PPC Advertising

Increase online sales, drive in-store traffic and find new customers with highly targeted pay per click ads on Google and Facebook.

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Reach new customers with ads on Google & Meta networks

Social Media Advertisement

Drive purchases, generate qualified leads and increase engagement with Facebook and Instagram Ads.

Google Ads Management

Reach potential customers actively searching for your products or services. Show up at the exact moment when intent is high.

Get to the top of Google & attract the right customers

Appear at the top of Google at the exact moment someone is searching for your products or services. Increase brand awareness, drive more clicks, and get highly targeted leads with pay per click search engine marketing (SEM).

Get more exposure with social media ads

Increase your brand visibility and generate qualified leads with paid social ads. From expert copywriting to audience and location research, each ad is tailored to your brand while being highly targeted to reach your ideal customers.

What is Pay per click advertising?

Pay-per-click (PPC) advertising is a cost-effective digital marketing approach where advertisers pay only when their ad is clicked. Mostly used on search engines like Google and Bing and social media platforms like Facebook and Instagram, PPC ads let businesses target the right customers based on specific parameters.

The beauty of PPC advertising lies in its ability to drive targeted traffic, helping businesses fulfill specific marketing goals. What’s more, it offers comprehensive data and analysis, making it straightforward to gauge and track ad performance. This means businesses can easily understand how well their ads are doing, empowering them to make data-driven decisions about their marketing strategies

Is pay per click marketing right for my business?

Absolutely! Whether you’re running a service business, an online store, or a large corporation, integrating paid search marketing into your digital marketing strategy is vital.

Google’s supremacy in the world of web search is truly unparalleled. Every single second, Google processes an incredible 99,000 searches. This amounts to a staggering total of over 8.5 billion searches being carried out on Google every day.

It’s worth noting that, according to SEM experts, a prospect typically interacts with a brand seven to 13 times before converting. This makes Google search advertising a cost-effective method to enhance brand recognition.

With SEM digital marketing, your business gains increased visibility on search engines. Unlike conventional advertising strategies, online search engine marketing links your business to a highly targeted audience group.

Benefits of SEM and paid social media advertising

Paid social and paid search engine marketing strategies can help businesses of all sizes in driving targeted traffic, increasing brand visibility, and yield a significant return on investment (ROI).

Increased Brand Visibility

Paid search and social ads allow businesses to show up at the top of search results and social media feeds, increasing visibility, and brand awareness to new customers.

Targeted Audience Reach

Both paid search and paid social advertising enable businesses to target specific audiences based on demographics, interests, behaviors, ensuring that the right people are reached.

Cost Effective

Control how little or how big you want to spend on your campaigns. Set daily or monthly limits, adjust bids, and allocate resources to the most effective keywords, ensuring cost-efficient ad campaigns.

Integration with SEO

Paid search can complement SEO efforts, allowing businesses to achieve budget efficiencies and improved performance by adjusting bids and ad positions based on organic visibility.

Fast Results

When businesses run PPC ads, they can quickly appear at the top of search engine results pages, driving immediate traffic and potential leads. Paid campaigns generate results faster than SEO or organic social media.

Measurable ROI

Paid search provides detailed analytics and insights, allowing businesses to track campaign performance, measure success, and understand user behavior, enabling informed decision-making and optimizations.

How it works

Investing in paid search engine marketing involves devising a robust strategy, bidding on valuable keywords, and consistently refining advertising techniques. My process is based on a time-tested and systematic approach that generates tangible results.

Keyword Research & Evaluation

I leverage keyword research tools such as Semrush to pinpoint high-yielding search terms and remove ineffective keywords from your list to maximize your search advertising budget.

Step 1

Ad & Landing Page Creation

Text-based ads are created to display in search results, linking them to customized, optimized landing pages. The objective is to grab attention and guide your audience through your sales funnel.

Step 2

Campaign Set Up & Tracking

This stage is vital for assessing the efficacy of your paid campaigns. I conduct a lead-tracking analysis to verify if the search engine supports conversion tracking. Additionally, I will set up a tracking pixel for Facebook ad campaigns.

Step 3

Campaign Launch & Monitoring

Your campaign settings, including locations, languages, networks, and devices, are put in place to decide how your ads will be displayed. Following the campaign's initiation, I monitor your ad performance rigorously.

Step 4

Implement Optimizations

I assess your key performance metrics, such as click-through rate (CTR), Quality Score, search impression share, and cost per conversion. These findings will help find opportunities to optimize and make improvements.

Step 5

Rinse & Repeat

The process repeats itself. I work to continuously refine strategies, processes, and practices to achieve continuous improvement and sustained success. ensuring better results, increasing conversions, and driving a better return on ad spend.

Step 6

Ready to harness the power of paid ads? Lets talk about your goals!

Frequently Asked Questions

How does Pay-Per-Click (PPC) advertising work?

PPC advertising operates on a bidding system where advertisers bid on keywords or placements. When a user searches using these keywords or visits the placement, the ad may appear. You only pay when your ad is clicked, hence the term Pay-Per-Click.

Which platforms do you focus on for PPC advertising (Google Ads, Bing Ads, etc.)?

I focus primarily on Google Ads and Facebook Ads to deliver effective PPC campaigns

What metrics do you track to measure the success of PPC campaigns?

Key metrics I track include Return on Advertising Spend (ROAS) to evaluate profitability, Cost Per Conversion/Acquisition (CPC/CPA) for understanding lead generation efficiency, Conversion Rate for insights into campaign performance, Clickthrough Rate (CTR) as an indicator of ad relevance, and Cost per Click (CPC) to comprehend campaign costs and budget allocation.

What are the advantages of advertising on Facebook?

Facebook offers numerous benefits including Lead Generation with its ability to capture high-quality leads directly within the platform. It also allows Highly Customizable Ads & Audiences, enabling businesses to reach specific potential buyers based on their unique characteristics. Plus, it’s Cost-Effective compared to traditional channels, providing a budget-friendly way to engage with target audiences.

Can I cancel anytime?

Absolutely! I don’t make you sign any contracts that tie you down to long term commitments. My services are month to month so after each month is over you have the option to keep renewing or not.